ETH 5: Professional Conduct*
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The organization conducts business and delivers
services in an honest, ethical,
objective manner and is guided in making decisions by professional responsibility.
Note: Please see Conflict of Interest_Policy and Procedure Template in the Announcements section of your My COA account for additional assistance with this standard.
The organization prohibits:
- making or accepting payment or other consideration in exchange for referrals;
- steering, directing referrals to, or giving preference to clients easier or less costly to serve for the organization and practitioners within the organization;
- unfairly steering or directing referrals to, or "creaming" clients for specific network service provider organizations, such as network owners, or individual practitioners within the network, as applicable to networks; and
- steering or directing referrals to private practices in which personnel, consultants, or the immediate families of personnel and consultants are engaged.
Interpretation: It is permissible to include on referral lists personnel and consultants with private practices, or
family members of personnel and consultants, but the organization may not actively direct
service recipients to the practices of these individuals.
The organization prohibits preferential treatment of organization members,
community partners, members of the organization's
governing body,
advisory groups, personnel, or consultants applying for and receiving the organization’s services.
An organization requires practitioners with a private practice on its premises to provide their clients with a written statement that clarifies the relationship between the private practitioner and the organization.
Interpretation: As an example, the statement would make it known if a practitioner is also an
employee of the organization, and clearly indicate that the client is not being served by the organization.
NA Private practice is not permitted on the organization’s premises.