FEC 13: Truth in Marketing
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Services are accurately depicted in the organization's marketing efforts.
The organization’s marketing efforts:
- accurately describe the organization and its services; and
- provide relevant contact information, including a current address, on all printed or electronic advertisements.
An organization that uses a
vendor to generate
consumer leads does not provide incentives for such leads.
Interpretation: This standard requires that the organization does not base payment to the lead vendor on the number of leads generated. Such a
practice may encourage lead vendors to generate leads using statements that do not accurately reflect the organization’s services.
NA The organization does not use a vendor to generate consumer leads.
Written information explains:
- the range of services and options available, including bankruptcy; and
- that receipt of financial counseling and education services does not guarantee participation in debt management program services.